Kinetik
"The elegance of control, the power of the essential".
The building is conceived as a piece of contemporary architecture designed for the rental of high-end vehicles, where aesthetics and function are articulated in a clear, precise, and compelling proposal. The expanded metal mesh façade (metal deployé) forms a technical and expressive skin, capable of responding both to solar protection requirements and to a formal strategy that provides identity and dynamism to the whole. By day, the façade acts as a subtle veil; by night, it becomes a translucent membrane that reveals the activity within, generating a shifting visual experience.
The fuchsia alucobond details, carefully integrated into the design, function as chromatic accents that disrupt the rigidity of the metal with a controlled gesture of intensity, adding character without compromising the overall sobriety of the volume.
The intervention is enriched by a visual narrative featuring a dark naturally aspirated vehicle and a subtle dancer whose choreographic actions, inspired by contemporary ballet, establish a dialogue between body, machine, and architecture. The interaction between the technical precision of the vehicle, the organic expression of human movement, and the materiality of the building constructs a coherent and evocative visual story.
The result is a space that transcends its commercial function to become an architectural piece that communicates sophistication, control, and dynamism in each of its layers: material, spatial, and conceptual.
Project Management & Design: J. David M. Jofre
Copyright photography: Antoni Perelló. Estudi 97